Lippo Karawaci selesaikan superblok St Moritz

Oleh: A. Dadan Muhanda

PT Lippo Karawaci Tbk telah menyelesaikan megaproyek superblok St. Moritz Penthouses & Residences hingga 20% dari rencana pengembangan 11 proyek pada lahan seluas 11 hektare.

Direktur Penjualan The St. Moritz Penthouses & Residences Budhi S Gozali mengatakan kegiatan fisik superblok itu sudah memasuki tahap menara apartemen yang keempat.

Tiga menara diantaranya sudah memasuki pekerjaan lantai dasar dana ditargetkan akan rampung pada Oktober 2011.

Adapun menara keempat yang merupakan proyek apartemen terakhir dengan nama The New Royal, akan segera digarap dalam waktu dekat.

"Ini merupakan apartemen yang terakhir, berikutnya kami akan memasuki pekerjaan mal, kemudian hotel, dan fasilitas lainnya," ujarnya saat peluncuran apartemen The New Royal, hari ini.

Superblok St. Moritz akan menelan dana investasi Rp11 triliun yang digarap di wilayah Puri Kembangan Jakarta Barat sejak 2008.

Lippo berniat menjadikan proyek tersebut dengan standar global.

Rencananya akan digarap 11 jenis proyek mulai dari kantor, apartemen, mal, hotel, rumah sakit, sekolah, pusat hiburan, dan fasilitas lainnya.

Pada proyek ini juga akan berdiri gedung paling jangkung di Indonesia setinggi 65 lantai.

Sejauh ini sudah digarap 3 menara apartemen dengan investasi Rp1 triliun.

Menurut Budhi, ketiga apartemen itu sudah habis terjual sehingga diluncurkan apartemen baru untuk menyambut pasar properti yang mulai membaik.

Apartemen mewah itu akan dijual seharga Rp1,5 miliar-Rp2 miliar per unit.

Menurut Budhi, minat warga Indonesia dan asing untuk invstasi di properti masih tinggi.

Pada saat krisis periode 2008-2009, penjualan apartemen mewah tetap berlangsung meskipun ada sedikit penurunan.

"Dalam kondisi normal, penjualan apartemen mewah akan lebih bagus," tambahnya.

Edhi Sutanto, Direktur The St. Moritz Penthouse and Residence, menambahkan kawasan Puri Kembangan akan menjadi pusat bisnis baru di Jakarta Barat.

Keberadaan jaln tol JORR W1 seksi Kebon Jeruk-Penjaringan yang baru beroperasi akan mempercepat pengembangan wilayah ini.

Menurut dia, pusat bisnis akan bergeser dari Jakarta pusat ke wilayah-wilayah baru yang masih mempunyai stok lahan luas.

Wilayah Puri Kembangan Jakarta Barat sudah ditetapkan menjadi kawasan sentra primer baru barat (SPB) oleh Pemprov DKI Jakarta.

Mega Proyek St Moritz Senilai Rp 11 Triliun Mulai Dibangun

KOMPAS
12 NOVEMBER 2009

PT Lippo Karawaci Tbk, perusahaan pengembang properti dari Grup Lippo, hari Kamis (12/11) menandatangani surat penunjukan bersama PT PP (Persero) sebagai kontraktor utama pembangunan “Mega Proyek Terpadu The St. Moritz Penthouses & Residences” berskala global.

The St. Moritz Penthouses & Residences merupakan proyek Global City yang pertama dan satu-satunya di Indonesia dari Lippo Group yang terletak di Central Business District (CBD) Jakarta Barat dan berada di antara Jakarta Outer Ring Road (JORR) Kapuk - TB Simatupang dan Tol Kebon Jeruk – Tangerang.

The St Moritz Penthouses & Residences yang dibangun di atas lahan 12 hektar adalah proyek pertama dan satu-satunya di Indonesia yang menggunakan konsep "11-in-1" dan mengintegrasikan konsep kota baru vertikal dengan infrastruktur berstandar global serta fasilitas umum yang dirancang sesuai dengan citra rasa komunitas ekspatriat internasional dan kalangan atas Jakarta.

Kota global yang dirancang oleh DP Architects (Singapura) dan beberapa konsultan kelas internasional lainnya ini akan dilengkapi dengan berbagai fasilitas eksklusif seluas 1 juta m2
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Konsep fasilitas 11-in-1 yang dimiliki The St. Moritz Penthouses & Residences akan dielaborasikan menjadi pusat perbelanjaan seluas 500.000 m2, hotel berbintang 5 dengan 500 kamar, pusat konvensi seluas 6.000 m2, apartemen mewah dengan 1.500 unit kamar, gedung perkantoran tertinggi di Indonesia dengan 65 lantai, Rumah Sakit Siloam dengan akreditasi internasional JCI, sekolah swasta yang dikelola Yayasan Pelita Harapan, kapel pernikahan, atraksi indoor Sea World, Sport Country Club, Spa, dan fasilitas helikopter untuk seluruh penghuni.

Kiswodarmawan, Direktur Operasi PT PP (Persero) mengatakan, PT PP (Persero) adalah kontraktor yang sangat berpengalaman yang telah membangun banyak gedung bertingkat (high-rise building), termasuk apartemen-apartemen mewah, resor dan hotel bintang lima, bangunan komersial dan berbagai proyek skala besar lainnya. Salah satu proyek yang telah dikerjakan adalah Hotel Indonesia Kempinski.

“PP selaku kontraktor yang berpengalaman selalu mengutamakan pengkoordinasian para pekerja, kualitas dan kepuasan pelanggan sebagai faktor penting dalam membangun sebuah bangunan iconic yang bermutu tinggi dan kami sangat menghargai kesempatan untuk bekerja sama dengan Lippo Group dalam membangun proyek berskala global di Indonesia ini,” jelas Kiswodarmawan

CEO The St. Moritz Penthouses & Residences, Michael Riady menegaskan, dimulainya pembangunan The St. Moritz Penthouses & Residences akan menjadi kesempatan bagi para calon pembeli untuk secepatnya membeli unit apartemen karena harga akan terus meningkat mendekati rampungnya pembangunan di The St. Moritz Penthouses & Residences.

The St Moritz

Location : Puri Indah, West Jakarta

Comprise of 17 skyscrapers, including a 65-storey tower.

- It will be built on a 12 hectare land, and will cost $1.2 billion, and total building area of 1 million square metres.

- There will be three phases. The first phase will be 3 apartment towers, they should be completed by end-2010/early 2011.

- According to the website, it will have Jakarta's largest exhibition centre, 500-suites 5-star hotel, and 45 hectares of shopping area.

"We will build 2,600 residential units and expect to have at least 13,000 people living in this new township," Lippo director Michael Riady told reporters at the press conference. Prices for the units range from $90,000 for a two-bedroom suite to more than $300,000 for a five-bedroom one.

Lippo: 'Back to the City' migration needs infrastructure support

The Jakarta Post
06/16/2008

Lippo Group, founded by Mochtar Riady, is one of the largest property empires in Indonesia. It has grown into an important development player in Southeast Asia, and is famous locally for its construction of various satellite cities and independent community developments, including Lippo Karawaci, west of Jakarta.

Abiding by the old saying, "the apple doesn't fall far from the tree," Mochtar's first grand son, Michael, is already upholding the family's reputation in the business. The 28-year-old chairing director of PT Lippo Karawaci is leading a project to craft The St. Moritz Penthouse and Residences, a multi-billion-dollar project to establish a new business district in Puri Kembangan, West Jakarta. Michael says the project will be a blast in the future and will help people cut commuting time. He spoke to The Jakarta Post's Adisti Sukma Sawitri and Riyadi Suparno to discuss his vision of the property business and the shifting living trend in Greater Jakarta.

What exactly is The St. Moritz?

We are building 17 buildings that will provide 11 centers in one area, including office buildings, apartments, schools, a hotel, a hospital and a mall. The office building has 65 floors and will be the tallest in Indonesia.

The 135-hectare land plot is designed to be a self-sustaining business district with a block concept so that everybody can walk from one building to another.

We also want the new business district to be a global city, competing not with other developers, but with other cities in Southeast Asia.

We have a competitive advantage; property prices in Jakarta are among the cheapest in the world. According to Global Property Guide 2008, the average apartment price in Jakarta is US$1,068 per square meter while in Manila it is $1,969. In Kuala Lumpur, it's $1,400.

We still have the chance to compete with other cities in Asia if we offer good quality. That's why we need to build the biggest, the tallest, the best.

Why did you pick a location in West Jakarta for the mega project?

Jakarta has been developing from the north to the south for decades. The south has become a mature area. West and East Jakarta are the growth corridors of the future.

Now Semanggi and Sudirman (business districts) may seem to be better locations, but we have seen that these areas have been suffering floods and unbearable traffic congestion. It only has toll roads to Cawang and Pluit.

Meanwhile, employees working in the business districts live in suburban areas like Depok or Tangerang. People have to waste a lot of time and energy to reach those areas.

We have seen several oil companies that have moved their offices to Simatupang (a street in Jakarta's southern outskirts) since their employees live in Cilandak or other suburban areas in the south. The employees are still fresh when reaching the offices as they don't have to sit in two-hour traffic.

In the future, our new business district will also look better as it is closer to the airport. All growing districts in developed countries are always close to airports. People could easily access the airport for business travel and vacation.

In Shanghai, business districts first pooled in Puxi. Now they have moved to Pudong (district), closer to the airport.

Another good thing is that we are located in the intersection near toll roads (the western section of the Jakarta Outer Ring Road) and the airport toll road. These toll roads can take people in four different directions in the city. The toll road is expected to be finished in 2010, while the first phase of our project is scheduled to be completed by 2011.

What is the target market for apartments given the over supply problems?

I don't think we have oversupply problems. In terms of location, West Jakarta is not oversupplied with apartments, while in terms of products we are aiming for high-end users who could live there with families.

Currently, the market is oversupplied with small apartments, usually less than 70 square meters with one bedroom. This kind of apartment is usually for investors or single people.

We try to capture the demand for bigger apartments. We provide units from 88 to 270 square meters. The smallest has two bedrooms, while the largest has five. The unit prices range from US$90,000 to $300,000.

Do you also expect people living in houses to shift to the apartments?

Yes, we hope those living in 100 to 200 square-meter multi-story houses, and who are tired of floods and live far from the city will look to our products. Senior residents whose children have started to live on their own may also look for smaller but comfortable places like these apartments.

With the worsening traffic congestion, has "back to the city" become the trend in Jakarta?

The city and its neighboring regions have been occupied with sprawling infrastructure, forcing housing areas far away from the offices. As the distances between the two increase, so does travel time and energy requirements.

The toll roads the government is constructing will not solve congestion as they will merely encourage people to travel more. In the future, people will invest more in properties in integrated commercial and residential areas to avoid traffic.

But still, this "back to the city" concept must be supported with infrastructure like toll roads, to make it easier to get to a lot of places. We can't solve congestion, but we can improve it by building residential areas near toll roads.

Has demand for apartments shifted the demand for multi-story houses in Jakarta's suburbs?

Demand for houses and apartments will always be there as these are basic necessities, but there is a high chance that people will migrate to apartments.

If we look at other big cities like New York, we are on exactly the same path. People started with houses. As land prices got higher and availability decreased, high-rises began sprouting and people started living in apartments.

We are in the early stage of that process. One day, more people will look toward apartments and we can provide them with nice ones. From our study, a standard apartment should be no smaller than 80 square meters.

Lippo to spend $1.2 billion on massive property project

The Jakarta Post
04/04/2008

The country's largest integrated property developer, Lippo Group, plans to build a residential project worth US$1.2 billion in the Puri Indah Central Business District, Jakarta.

Late last year, Lippo launched Kemang Village, an integrated city project in South Jakarta worth $880 million.

The housing project, St. Moritz Penthouses and Residences, will be built on 120,000 square meters of land with eight boundaries stretching approximately 2.5 kilometers.

The firm said the project would also include the erection of "Jakarta's tallest office building with 65 stories, which will be reserved for Top 500 Fortune Companies".

"The project development will be divided into three phases, with the first stage to include the development of the first three apartment towers and shopping malls," Lippo corporate communications manager Danang Kemayan Jati said Thursday.

He said the first phase would commence in the third quarter of 2008 for completion by 2010. The other residential towers and the main facilities are scheduled for completion by the second quarter of 2011.

"We will build 2,600 residential units and expect to have at least 13,000 people living in this new township," Lippo director Michael Riady told reporters at the press conference.

The township will be equipped with upmarket infrastructure such as tap water facilities and a wastewater recycling system.

Other facilities will include shopping malls, an international standard hospital, an international school, a country club, a five-star hotel managed by The Aryaduta, a spa, cinema and fitness center, a wedding chapel, a heliport and a 6,000 square meter convention center.

According to the director, Lippo is financing 100 percent of this mega-construction with internal funding and presales income.

Michael said the project had a good prospects because about 45 percent of medium- to high-income young professional Indonesians prefer to live in apartments for efficiency.

He said people from the upper classes preferred to live in the middle of the town, to get everything they needed in one location and to avoid traffic jams.

The location is a valuable benefit of the construction, because it is on the intersection of Jakarta Ring Road, which will allow residents to commute easily in four directions on the freeways, he said.

Michael also said future business centers would spread throughout all of Jakarta and would not be located only in the city center.

According to Danang, Lippo will start preselling the apartments and penthouses next week.

"We are optimistic about selling between 80 and 90 percent of the residential units in the first three towers this year," he told The Jakarta Post.

Prices for the units range from $90,000 for a two-bedroom suite to more than $300,000 for a five-bedroom one. The limited and exclusive St. Moritz Penthouses will carry a price tag of more than $1 million for the best views and up to eight bedrooms.

The first tower, the St. Moritz, will have only four units per floor equipped with private elevators. The second tower, the St. Tropez, which will be beside the five-star hotel, will have only six units per floor. The third tower, the Monaco, which is across from the school, will be suitable for families.(rff)